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Showing posts with the label strategic communications

Treat employees the way you’d like to be treated.

Engagement is the intellectual and emotional inspiration that an employee feels in an organization, which propels them to always do their best at their job. It is also a state of mind that encourages employees to want not only to remain in the same workplace but also recommend it to their friends and family as a great place to work. When your employees are engaged, they are more productive and your business is made stronger and more profitable, as a result. Your employees also become your most important ambassadors of your company’s brand. Engage them and keep them engaged and it will be tough for you to fail. Engagem ent is not a one-time deal. “If you aren’t always moving it forward, you’ll end up slipping back,” says Peter Mayne, Director of Culture and Engagement from Farm Credit Canada. Farm Credit Canada scores more than   80% every year on their engagement survey, as established by Hewitt’s Engagement model. Treat employees the way you’d like to be treated. T ...

Strategic and Operational Communications

There are two main kinds of Internal/Employee Communications: Strategic and Operational Organizations communicate for ongoing business operations but they also need to communicate big changes, important updates and new approaches. Organizations use strategic communications to communicate about: a new agenda--a new focus on digital platforms for communicating internally instead of paper memos a specific problem or issue to address--a need to tighten overtime rules to save money a new approach to the work they do--how they interact with customers  Example: Company Inc. has to communicate with employees about the need to tighten the rules on overtime activities during a tough period.  A strategy for this situation might recommend: emphasizing life-work balance as a priority, during this tough time encourage flexible work schedules, but urging employees not to work longer hours focus on the temporary nature of the adjustment remind employees that overtime...