Tell employees your value proposition.

Identify and explain your employee value proposition (EVP).

An employee value proposition (EVP) is the employment deal or promise that you make to employees the moment they start to work for you. Every organization has one, whether they know it or not. Some EVPs are better than others.

By identifying what that promise is, and assuming that it’s good stuff, you can then begin to share it regularly to remind employees of the great things to promise to provide for them.

For example, what are the benefits of working at your organization? Maybe you’re a small organization and don’t have the revenue to provide big-corporate-style employee benefit programs, but you can offer flexibility in scheduling and recognition programs that provide dividends when you earn them or maybe you can allow employees to bring their dogs to work.

Every part of the employment deal counts, but if they don’t know all about it, you’re missing a vital opportunity.

Explaining your EVP to your employees clarifies what you offer and what they can expect.

By promoting it at every opportunity, you not only remind employees of the benefits of working at your organization; you increase the likelihood that they’ll stay for the long run.

Comments

What did I say yesterday?

Look at what messages have gone out before communicating new ones. A huge mistake managers often make is to communicate new messages without reviewing what they've already said on the subject in the past, hoping no one will notice. Imagine how far a politician would get using that approach. Unfortunately, we can imagine it all too well. The mistake is not in forgetting what you've said before; with all the messages coming from the CEO, the website, from various marketing and customer service campaigns, it's no wonder we cannot remember what we said yesterday. However, it is our job to either know or find out exactly how we characterize our messages and what we share, even long after we've shared it. For example, if you tell your team to focus on continuous improvement and then a week later, in a weak moment, yell at someone for taking too much time to reevaluate a process, you'll lose trust and credibility--probably two of the most important badges

Ah, yes... The "C" Word

In the Communications field, the "C" word can mean numerous things. In Internal or Employee Communications, we often refer to big "C" and little "c" communications. Big "C" Communications tends to include official communications tactics and products that get everyone's attention in an organization: posters, banners, advertising, website splash pages, e-newsletters, town halls and major 'memos', to name a few. Little "c" communications tends to be the internal, day-to-day business communications in a workplace about doing the work itself such messages about new procedures, processes, policies and plans, also internal emails, operational and tactical messages. The "C" word that is missing from this discussion is Culture. These are the ideas and messages that Culture communicates: How people behave in their workplace. What the culture tolerates as appropriate or inappropriate behaviour. For example, what goes

Be interested in your employees.

Walk around the office and chat one-on-one with people, ask them about themselves, their day-to-day work, their kids, how their weekend was. If you make time to also walk around your corporate office and talk to people individually, they remember that and will cut you a little slack when you’ve got to rush out the door the next time. It also allows you to get to know your people well, what makes them tick and what makes them successful or what makes them do their best. Knowing your people and having a relationship or personal connection with them, however small, allows your organization to want to perform better. Those employees become a lot more willing to go above and beyond the call of duty for you. Just make sure you are consistent. You don't want to be that manager who tries something once or twice and then gets too busy to keep it up.

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