There are two main kinds of Internal/Employee Communications: Strategic and Operational Organizations communicate for ongoing business operations but they also need to communicate big changes, important updates and new approaches. Organizations use strategic communications to communicate about: a new agenda--a new focus on digital platforms for communicating internally instead of paper memos a specific problem or issue to address--a need to tighten overtime rules to save money a new approach to the work they do--how they interact with customers Example: Company Inc. has to communicate with employees about the need to tighten the rules on overtime activities during a tough period. A strategy for this situation might recommend: emphasizing life-work balance as a priority, during this tough time encourage flexible work schedules, but urging employees not to work longer hours focus on the temporary nature of the adjustment remind employees that overtime is an ad
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