There are two main kinds of Internal/Employee Communications: Strategic and Operational Organizations communicate for ongoing business operations but they also need to communicate big changes, important updates and new approaches. Organizations use strategic communications to communicate about: a new agenda--a new focus on digital platforms for communicating internally instead of paper memos a specific problem or issue to address--a need to tighten overtime rules to save money a new approach to the work they do--how they interact with customers Example: Company Inc. has to communicate with employees about the need to tighten the rules on overtime activities during a tough period. A strategy for this situation might recommend: emphasizing life-work balance as a priority, during this tough time encourage flexible work schedules, but urging employees not to work longer hours focus on the temporary nature of the adjustment remind employees that overtime...
...it's what I do...