In the Communications field, the "C" word can mean numerous things. In Internal or Employee Communications, we often refer to big "C" and little "c" communications. Big "C" Communications tends to include official communications tactics and products that get everyone's attention in an organization: posters, banners, advertising, website splash pages, e-newsletters, town halls and major 'memos', to name a few. Little "c" communications tends to be the internal, day-to-day business communications in a workplace about doing the work itself such messages about new procedures, processes, policies and plans, also internal emails, operational and tactical messages. The "C" word that is missing from this discussion is Culture. These are the ideas and messages that Culture communicates: How people behave in their workplace. What the culture tolerates as appropriate or inappropriate behaviour. For example, what goes
Look at what messages have gone out before communicating new ones. A huge mistake managers often make is to communicate new messages without reviewing what they've already said on the subject in the past, hoping no one will notice. Imagine how far a politician would get using that approach. Unfortunately, we can imagine it all too well. The mistake is not in forgetting what you've said before; with all the messages coming from the CEO, the website, from various marketing and customer service campaigns, it's no wonder we cannot remember what we said yesterday. However, it is our job to either know or find out exactly how we characterize our messages and what we share, even long after we've shared it. For example, if you tell your team to focus on continuous improvement and then a week later, in a weak moment, yell at someone for taking too much time to reevaluate a process, you'll lose trust and credibility--probably two of the most important badges