Organizations want their communications people to be well-versed in every possible avenue affecting communications, such as: communications strategy, planning & implementation writing, editing, managing written materials issues management, crisis management internal & intranet communications public relations media relations promotions, publicity development & production of creative materials marketing visual communications & graphic design web development & design social media It's not until you arrive at your position and see where the organization's needs really are and what they want to emphasize in practice that you truly know what you'll spend most of your time doing. For example, I was hired to do a communications job where I thought I'd being doing things like: Developing strategies and plans Writing key messages for senior executives and management Issues management & briefings Communicating with employees on beh
...it's what I do...